We created our products to protect the 206 bones in your body and the hardworking skin protecting them. Why deodorant? When our kids reached the smelly sweat stage we noticed most kids were handed whatever their parents used. Most likely, a product filled with aluminum and preservatives. We knew we could do better. For our children. For your children. For our planet. Taking care of yourself isn't just for old people. As our children grow they develop habits that become a lifestyle. Deodorant is an everyday habit - we believe each ingredient matters. We want you to feel your best because when you do, you can unlock your full potential. We are grateful to be part of your journey. You got this.